DALLAS The Point Group has acquired marketing communications firm The Boswell Group, the shops said.
As part of the acquisition, Dallas-based Point will increase its full-service capabilities and add 15 employees from the 25-year-old Houston agency. Joint billings of the now 60-person shop will exceed $60 million annually, the shops said.
According to N. Scott Jones, executive vice president of strategic services for Point, the agency chose to expand its services into the Houston market in light of the city’s struggling advertising industry and opportunity for growth.
“Many
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