Poindexter Alters Name, Site-Side Services

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NEW YORK Poindexter Systems said it would change its name to X+1 and expand its services to focus on site-side and media optimization.

The New York-based company will provide two offerings: Site+1, which helps improve Web site conversions, and Media+1, which targets Web ads. Site+1 works by tailoring offers to site visitors based on several factors, including where they arrived from, and demographic and psychographic data.

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