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BOSTON Specialty communications concern Pohly & Partners has bamed Robert Ludwick associate publisher.
Reporting to president Diana Pohly, he will help manage and implement advertising and sales strategies for many of the Boston-based company’s publications including Continental, the in-flight magazine of Continental Airlines, The DMA Insider, published for the Direct Marketing Association, and others.
Ludwick had most recently been vice president and sales manager of Vantage Financial Services in Boston, where he oversaw the company’s North American direct-marketing sales force.
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