Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK The audience for podcasts is relatively small and mostly male, according to a new survey from Podtrac, a company that tracks audience figures for individual podcasts.
According to the research, which was conducted by Taylor Nelson Sofres, roughly a third of the thousand Web users surveyed said they have heard of the term “podcasting.” Among that group, just 32 percent have actually listened to a podcast.
Of those who have listened to podcasts, 78 percent were men, according to the study.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in