PMH Checks in With Radisson

Radisson Hotels and Resorts has enlisted Peterson Milla Hooks to help re-introduce the brand nationally.

The Minneapolis boutique landed the account after an informal review of agencies, according to Brian Hooks, director of client services at the agency. The Minneapolis chain’s previous agency was Holland Mark Advertising in Boston.

Radisson is in the process of “evolving” its brand, which began with a redesign of its logo last year, Hooks said.

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