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Playing With a Full Deck: Consultant Uses Controversial Card-Sort Technique to Discover Agencies' Values By Beth Heitzma

CLEVELAND - White Castle executives last Thursday hosted a day-long transition meeting with

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Rojek, an agency-search consultant based here, has stirred considerable debate during the past year and a half over its ASPEN CultureScan process, a tool it uses for matching agencies and clients that’s usually referred to by agencies as ‘the card sort.’
The idea is that the chemistry between client and agency is the key to their working relationship.

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