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What can you say about a boss who paid you double during vacations? Or called a staff meeting the morning after a late-night agency party and passed out $100 bills to everyone who showed up?
You could say he’s Bill Biggs, the founder of Biggs/Gilmore Communications in Kalamazoo, Mich.
He even went so far as to install an ice cream fountain in the agency lobby. And he’s chronicled these and other tales of his 15 years as head of the western Michigan full-service agency in a new book: Random Thoughts on Business and Life and Lots of Stuff.
Despite the book’s lighthearted tone, Biggs takes a serious stab at what he thinks is wrong with American management.
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