Plated.com Takes Its Culinary Show on the Road—in an Airstream Trailer

Who needs the Web when you've got a camper?

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Tech startups have cooked up all sorts of ways to get the attention of potential customers, but in the case of Plated.com, those methods won't include the Internet. The Web-based, cook-at-home delivery service recently finished transforming an Airstream camping trailer into a full-on gourmet kitchen and, starting Aug. 22, will take to the open highway on its "Road to Discovery" tour.

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