Takes Its Culinary Show on the Road—in an Airstream Trailer

Who needs the Web when you've got a camper?

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Tech startups have cooked up all sorts of ways to get the attention of potential customers, but in the case of, those methods won't include the Internet. The Web-based, cook-at-home delivery service recently finished transforming an Airstream camping trailer into a full-on gourmet kitchen and, starting Aug. 22, will take to the open highway on its "Road to Discovery" tour. The nine-city campaign will park in high-traffic downtown areas, where members of the public can step inside the trailer, meet the company's executive chef and, of course, eat.



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