Plated.com Takes Its Culinary Show on the Road—in an Airstream Trailer

Who needs the Web when you've got a camper?

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


Tech startups have cooked up all sorts of ways to get the attention of potential customers, but in the case of Plated.com, those methods won't include the Internet. The Web-based, cook-at-home delivery service recently finished transforming an Airstream camping trailer into a full-on gourmet kitchen and, starting Aug. 22, will take to the open highway on its "Road to Discovery" tour. The nine-city campaign will park in high-traffic downtown areas, where members of the public can step inside the trailer, meet the company's executive chef and, of course, eat.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in