Planning Awards: BBH, London (II) (Silver)

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AGENCY: BBH, London

Client: Unilever

Brand: Becel/Flora

Category: International

Campaign Title: “Love Your Heart”

Planner: Catriona Berry

Another example of brand bravery from an established packaged-goods brand.

Flora (Becel in Europe) was a well-established margarine that needed to be part of a developing heart health category. Instead of using shock tactics, it started with a rigorous psychological understanding of the path to behavior change.

AW+

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