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AGENCY: BBH, London
Client: Unilever
Brand: Becel/Flora
Category: International
Campaign Title: “Love Your Heart”
Planner: Catriona Berry
Another example of brand bravery from an established packaged-goods brand.
Flora (Becel in Europe) was a well-established margarine that needed to be part of a developing heart health category. Instead of using shock tactics, it started with a rigorous psychological understanding of the path to behavior change.
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