More place-based video networks are adopting syndicated audience measurement in a bid to lure more advertisers to the medium.
Nielsen’s newest Fourth Screen Report for Q2 was the research firm’s largest yet, publishing audience metrics for 20 place-based networks represented by 13 digital advertising companies, an increase of seven networks over the previous report. Combined, the networks included in the second-quarter report generate a total of 435 million gross monthly digital ad exposures.
Topping the rankers was new entrant TouchTunes Interactive Networks, which operates in bars and restaurants. In its debut, TouchTunes had a monthly audience of 102 million gross monthly ad exposures. The network was also the leader among males 18-34 and 18-49 and females 18-34 and 18-49.
Premiere Retail Networks was No. 2 in monthly ad exposures with 61.5 million monthly exposures, but was No. 1 in visits.
