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The Pizza Press, a build-your-own-pie chain launched in Anaheim, Calif. in 2012, is five years later in full expansion mode. The 12th U.S. location is set to open Saturday in Orlando, completing the Disneyland and Disney World overlap. New states on the horizon are North Carolina, Nevada and Washington, with the chain hoping to have 100 total stores in operation by the end of 2018.
In other words, the casual marriage of a 1920s newspaper theme and the idea of pressing out dough for pizzas seems to be working, in a retail marketplace that is extremely crowded.
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