Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK — Pizza Hut has tapped WPP Group’s The Media Edge North America, New York, for a $150 million national planning assignment.
TME already has national buying duties for the TRICON Global Restaurants, which in addition to Pizza Hut, includes KFC and Taco Bell. TME also handles planning for KFC.
The Dallas-based pizza chain selected TME because it was pleased with its past work and decided to expand the relationship, a Pizza Hut representative said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in