Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DALLAS Jessica Simpson and the Muppets will appear in a Super Bowl pre-game commercial for Pizza Hut as part of a $50 million campaign for a new product called Cheesy Bites Pizza, the client said.
Created by Pizza Hut lead agency BBDO in New York, the pre-Super Bowl commercial presents Muppets character Miss Piggy wearing the same outfit as singer Simpson. Other spots promoting the new product began running Sunday.
The campaign includes a promotional offer of a one-topping pizza with 28 cheese-filled, bite-size pieces replacing the traditional crust for $11.99,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in