Pita Shores Up Media, Creative Units

BOSTON Pita Communication said it has hired Keith Knowles as director of media services, a new post at the independent shop.

In addition, the agency in Rocky Hill, Conn., has promoted Lisa Santoro, 32, to associate creative director and Karlo Ruiz, 27, to marketing communications account executive. They had been senior graphic designer and account assistant, respectively.

Knowles, 31, has worked with the agency for several years developing interactive applications for various clients. In his new staff role, he will oversee account and project management and guide online marketing efforts.

The 11-person agency has also hired Emily Melone, 24, as a marketing communications assistant.

Pita said recent growth fueled the hires. The agency is best known for its multimedia effort that promotes the city of Hartford, Conn., as “New England’s Rising Star.”

—Adweek staff report