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Pen Maker Continues ‘Troubled Plane’ Theme
BOSTON–The disaster blockbuster Airport launched several sequels, and last year’s TV campaign for Pilot Pen Corp. appears to be following a similar flight path.
A series of spots now airing across the country continue to feature humor, a “troubled” airliner and Pilot Pen chief executive Ronald Shaw as an unlikely high-altitude hero.
Created by KGA Advertising in Middletown, Conn., the ads open with a passenger asking for a “Pilot,” which causes people in nearby seats to panic.
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