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BOSTON Pile and Co. has introduced the Performance Evaluator, a Web-based system that leverages the management consultancy’s extensive experience helping clients and agencies establish effective relationships.
“Industry data reveals that most client-agency relationships only last three years. We believe they should last a lot longer,” said Judy Neer, evp and managing partner at the Boston-based company. “We decided that in order to really help both clients and agencies stay on the same page we needed to push our evaluation capability to an even higher level of sophistication and strategic value.
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