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DALLAS Pier 1 Imports today breaks its first work from The Loomis Agency with a 15-second television spot that features the retailer’s dining room and chair sale.
The Addison, Texas-based shop began working for Pier 1 this year after parting ways with its lead creative agency Deutsch of New York last year. Deutsch began working for rival furniture retailer Ikea earlier this year.
Pier 1, based in Fort Worth, Texas, spent $60 million on advertising in 2005, per Nielsen Monitor-Plus.
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