Philly Celebs Don Pajamas to Attract Tourists

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

NEW YORK — Clothing designer Nicole Miller, conductor Peter Nero and Philadelphia Mayor John Street are among the high-profile personalities with close ties to the city who donned pajamas for a multi-media ad campaign designed to revive Philadelphia’s sagging post-Sept. 11 tourism industry.

The $2 million effort, coordinated by the Greater Philadelphia Tourism Marketing Corp.,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in