Philips Said to Favor Euro RSCG in Pitch

DUSSELDORF – Philips is said to be favoring Euro RSCG as partner for its pan-European communications. Since January, the Dutch company has been looking into adapting its advertising strategy for consumer electronics on a Europe-wide level. Euro RSCG already handles the company’s entertainment electronics business in Germany.
Copyright Adweek L.P. (1993)

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