Philips Names DDB for Global Account

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NEW YORK Royal Philips Electronics has named Omnicom Group’s DDB Worldwide as its primary global advertising agency, the client confirmed.

DDB will now handle an estimated $600 million in Philips business, essentially all of the client’s worldwide ad spending, sources said.

There was no full-blown review, though Philips did consider its other agency, Publicis Groupe’s Leo Burnett for the assignment, sources said.

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