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The Philadelphia 76ers announced Crypto.com will be the team’s new jersey patch sponsor this season in the latest blockbuster partnership between a cryptocurrency exchange and a major sports team.
As part of the “eight-figure” deal, Crypto.com’s logo will replace StubHub’s on the team’s uniform and the company will help facilitate non-fungible token (NFT) sales around the team’s new City Edition uniform this November. Crypto.com will also receive other prominent ad placements across the team’s arena, television broadcasts and digital channels.