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Enterprise Rent-A-Car has moved the media portion of its ad account to Omnicom’s PHD after 10 years with Publicis’ MediaVest, a client rep said last Thursday. New York-based PHD bested the incumbent and other, undisclosed shops for the business, the rep said. The company spent $50 million on advertising last year, according to Nielsen Monitor-Plus. IPG’s Avrett Free Ginsberg in New York handles creative.
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