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It's hard to do good pharmaceutical advertising. You have to talk about illness or debilitation, and mention a sometimes comically lengthy list of side effects. The FDA is looking over your shoulder. It's not the sexiest category.
But of course, those challenges can also be what makes it fun.
As part of our CMO Report on pharmaceutical advertising, Adweek looked back at some of the more notable creative executions in pharma over the past 15 years.
• Zoloft (2001)
Agency: Deutsch
Adorable ads about depression and anxiety? The Pfizer brand proved it was possible with one of the most visually memorable and skillfully art-directed pharma campaigns ever.
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