6 Pharma Ads From the Past 15 Years That Were Just What the Doctor Ordered

See some memorable DTC spots from a heavily prescribed category

It's hard to do good pharmaceutical advertising. You have to talk about illness or debilitation, and mention a sometimes comically lengthy list of side effects. The FDA is looking over your shoulder. It's not the sexiest category. 

@nudd Tim Nudd is a former creative editor of Adweek.
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