P&G Reviews In-Store Health, Beauty Efforts

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NEW YORK Get ’em where they shop seems to be the mantra at Procter & Gamble these days. To make the most of its efforts to reach customers at the point of purchase, the world’s largest advertiser is evaluating all in-store efforts for its healthcare and beauty brands.

Trying to increase its return on what one source estimated to be a $1.6

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