P&G Reviews $2.5 Bil. in Media Planning

LOS ANGELES Procter & Gamble is reviewing its North American media planning account, the company said. The client spends more than $2.5 billion annually on North American media.

The incumbents, Publicis Groupe’s Starcom MediaVest Group in Chicago and Grey Global Group’s MediaCom in New York, are contending. Two other undisclosed shops will also participate, according to sources. P&G in a statement said only that incumbents and “a select number of new agencies” are involved.

A decision is expected by July.

“Given today’s media fragmentation, we need to connect with our consumers and reach them at various touch points,” stated Greg Ross, P&G’s director of North America media and marketing. “Communication planning agencies will help integrate the many communication efforts working for us today. This will allow us to better understand and engage consumers with relevant information when and where they are most receptive.”

The review is the latest in a series of media planning searches the packaged goods marketer has conducted in more than 20 markets around the world in recent years.