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Procter & Gamble is feeling generous at this year’s Olympic Winter Games. The packaged goods maker is sending Team USA’s mothers to Vancouver to watch their children compete, as part of a program called “Thanks, Mom.”
The program, announced today (Thursday), will defray the cost of travel and accommodations, allowing moms to support the athletes in person during the Games. P&G is also running a campaign, which celebrates the special people in the lives of Team USA’s members.