Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
Procter & Gamble dropped a reference to forest degradation from its anti-deforestation policy in May this year, a move that green investors and environmental groups have denounced, but that the brand claims is due to streamlining terminology.
The change comes after the Natural Resources Defense Council (NRDC) filed a complaint late last year with the Securities and Exchange Commission (SEC). It claimed that P&G—parent company to Charmin, Bounty and Puffs—wasn’t complying with its own no-degradation policy, potentially misleading investors.