Petsmart Revamps Strategy

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Every pet owner needs two bowls for every pet, and Petsmart needs two reviews.

The pet-supply superstore chain, now in the final stages of a creative review, is in the initial stage of planning for a second search—this time for its estimated $20-25 million media planning and buying business.

The new review, like the creative contest, will be a national search that will include incumbent Publicis, Seattle.

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