Peter Naylor Named IAB Chairman

NBCU digital sales exec discusses need for proactivity

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The Interactive Advertising Bureau has a new chairman.

Peter Naylor, NBCUniversal’s evp of digital media sales, was introduced as the IAB's new chairman today at the organization's annual meeting in Miami Beach, Fla.

Naylor, who joined NBCU when the company acquired his former employer iVillage in 2006, succeeds IDG Communications CEO Bob Carrigan, who assumed the chairmanship this time last year.

A member of the IAB’s board of directors for the past eight years, Naylor delivered a keynote address during the opening of the organization’s South Beach gathering on Sunday evening in which he emphasized the industry’s need to be agenda setting in a medium characterized by constant, volatile change.



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