Peter Martin Defends in Tourism Pitch

ATLANTA The Jamaica Tourism Board is conducting a review for its public relations account, the client confirmed.

Peter Martin Associates, the incumbent in Stamford, Conn., will defend the business, the agency said. An undisclosed number of shops responded to an ad placed last month in PR Week.

Sources said the Kingston, Jamaica-based bureau is considering a review for its $10 million advertising account, but at this time no competition was under way.

Interpublic Group’s Foote, Cone & Belding in New York has handled the client’s advertising for 14 years. The agency could not be reached for comment. Interpublic’s Initiative Media handles media duties, which are not affected by the current review.

Sources said the client might hire one agency, possibly PR, to handle both accounts.

Travel in the Caribbean, which also includes Barbados, Puerto Rico and the Bahamas, declined 6 percent in 2002, according to the Caribbean Tourist Organization.

Paul Pennycook, Jamaica’s director of tourism, did not return calls.