Persystent Tech Taps Manasian

Waltham, Mass., agency Manasian said last week that it has picked up ad duties for Persystent Technology Corp. The 6-month-old independent, which landed the business without a review, will work on a brand identity for the client, a maker of computer security and repair software, the shop said. There was no incumbent. Manasian said the budget will start at about $500,000.