Perspective: Surf and Burp

With a few oddball exceptions, beer marketing has pretty much always been about two things: great taste and having a great time. In furtherance of the latter proposition, beer ads have whisked imbibers to any number of fun locales—ball games, picnics, the corner tavern. But the old standby destination, the one that whispers “chill out and drink up” better than any other, is the water. Saltwater or fresh, the setting always delivers, as these two ads demonstrate.