Perspective: Snoring in Your Seat

Boeing's marketing, from Stratocruiser to Dreamliner

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It’s not often that an airframe manufacturer needs to trouble with direct-to-consumer advertising. After all, few shoppers flipping through a magazine have $332.9 million to drop on a new 747. But there are exceptions (Boeing, in this case) when an aviation giant has turned out a plane so influential it can’t resist buzzing the rooftops.

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