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Sometimes, the true beauty of a marketing campaign is not so much that it spotlights one of a brand's many dazzling attributes, but makes the best of the only one it's got. That, at any rate, has been the case with American passenger railroading since the end of World War II.
In 1955, the market dominance that railroads enjoyed for a century in moving Americans between cities was starting to crumble. Taking advantage of the surplus of planes and flight technologies perfected during the war, passenger airlines were growing fast.
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