Perspective: Just a Little Something

With gas prices high, compact runabouts should be easy to advertise, right?

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Consider the scenario: Foreign automaker with lukewarm reputation in U.S. sees opportunity to grab market share with a tiny car that’s easy on gas and fun to drive in that Euro-geeky way. If you happen to be past your 44th birthday, this probably sounds familiar. It should. It’s happened several times (VW’s Rabbit, Honda’s Civic and, more recently, the Mini Cooper).

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