Personnel Pros Show a Personal Interest in Loomis

The Loomis Agency has claimed the national advertising account of Pro Staff, one of the largest privately held personnel services companies.

The $5 million account will include print, direct, interactive and radio support in select markets. The acquisition follows internal communications and field assignments that the Dallas agency performed for the client last year.

There was no formal review, and the Minneapolis-based client hasnot used the services of Dallas incumbent Gleason/Calise/Associates since last summer.

The agency credits the win to executive creative director Mark Sullivan, who Pro Staff sought out due to his long list of credentials, which began as the youngest-ever creative director at Tracy-Locke [now TLP].

Said Loomis president Mike Sullivan (no relation to Mark): “They heard about his reputation and wanted him on their team. Because of the work we did for the field office, we got the corporate work. It’s a high compliment when an agency wins a piece of business on the strength of the reputation of your creative director. You can’t get any better praise than that.”

The decision to choose Loomis was based on “excellent project work … [and] talented creative with great strategic direction and great chemistry,” Warren Chang, vice president of marketing for Pro Staff, said. “Chemistry was critically important. We look forward to a long relationship.”

Said Julie Marks, senior vice president and director of account service at Loomis: “As competitive as the marketplace is for personnel, nobody dominates this category right now. We’re going to help Pro Staff change that.”

Pro Staff has more than 250 offices across the country. The 18-year-old firm also operates the Digital People and Advecta brands. Loomis helped launch Advecta, a staffing services catering to IT professionals, on Jan. 1 in 13 markets. Digital People operates in eight markets and serves the advertising and marketing professions.