After being rebuffed a year ago by Rainey Kelly Campbell Roalfe, Young & Rubicam reconnected with the British shop earlier this year, setting a meeting at a hotel suite in Cannes this June where the acquisition was set in motion.
The estimated $40 million deal bolsters Y&R’s presence in London and aligns it with a creative hot shop while RKCR gains international reach and additional resources.
RKCR had been wooed by several suitors, but Y&R was the “only company we had any real meaningful discussions with,” principal M.T.
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