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Between the on-field drama at California’s SoFi Stadium, ads from PepsiCo and its subsidiary Frito-Lay will dominate the screen for much of Super Bowl 2022.
To ramp up to the Big Game, the two brands have launched a campaign focusing on the NFL playoffs.
The two-minute spot stars past NFL greats including brothers Eli and Peyton Manning, as well as Jerome Bettis, Victor Cruz and Terry Bradshaw. The ad will air on television from Super Wild Card Weekend through Championship Sunday, and will also run digitally.
“PepsiCo is synonymous with the game day viewing experience, and no other company can bring together snacks and beverages for the complete NFL package,” said Greg Lyons, svp and chief marketing officer of PepsiCo Beverages North America, in a statement.
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