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Foote, Cone & Belding’s settlement with PepsiCo prevents its most experienced beverage executives from working on competitive Coca-Cola brands until June 1.
While the settlement leaves all but 16 FCB employees free to work on Coke brands, it remained unclear when the brands in question will be returned to the Chicago shop. Because of uncertainty caused by Pepsi’s two lawsuits against FCB, Coke extended contracts with Wie den + Kennedy (Powerade) and Ber lin Cameron & Partners (Dasani) through September, sources said.
A Coke representative said the Atlanta-based company had not been formally notified of any settlement between FCB and Pepsi and could not comment at press time.
Pepsi’s lawsuit, filed in Chicago’s Cook County Circuit Court, had sought to keep FCB’s Aquafina veterans away from Dasani for two years.
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