The Big Game kicks off in February, and PepsiCo is bringing the snacks.
Today, PepsiCo confirmed to ADWEEK that three brands, Pepsi Zero Sugar, Poppi, and Lay’s, will appear in ads in Super Bowl 60 on February 8. ADWEEK learned each brand will have its own in-game creative; however, PepsiCo wouldn’t share further details.
All three brands had a presence in past Super Bowls.
For the previous Big Game, Poppi worked with creative agency Virtue Worldwide and media-buying agency Tinuiti, while bringing in creators Alix Earle, Jake Shane, and Rob Rausch as talent. Super Bowl 60 marks the brand’s third time in the Big Game.
UNLOCK FULL ACCESS
Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.
VIEW ALL SUBSCRIPTION OPTIONS
