Pepsi "Wordplay"

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Here’s “Wordplay,” the first TV ad from newly crowned Pepsi shop TBWA\Chiat\Day. The animated montage features feel-good messages (“love,” “optimism,” “joy”) with the brand’s spanking new logo taking the place of the letter “O.” Also on display: Happy colors and upbeat music, the latter in the form of the jangle-pop anthem “Energy” by The Apples in Stereo.

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