Pepsi Ramps Up FCB Battle

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CHICAGO — The transition of PepsiCo business out of Foote, Cone & Belding and Coca-Cola work in couldn’t be going better.

For the lawyers.

Pepsi’s September decision to dump FCB for Omnicom, and Coke’s subsequent move of several brands to the agency, has now prompted three lawsuits from Pepsi that raise numerous questions about conflicts, contracts and confidentiality.

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