Pepsi Pulls No Punches With Beyonce, Lopez

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

NEW YORK Pepsi is launching a cinema spot featuring Jennifer Lopez, Beyonce and soccer star David Beckham that will only run in markets outside the U.S., the company said.

The noir-ish, two-minute spot is set in Hong Kong and opens inside a dojo, a place where martial arts are studied and practiced, and shows two masked, leather-clad figures practicing their fighting moves.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in