Pepsi Pulls No Punches With Beyonce, Lopez

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Pepsi is launching a cinema spot featuring Jennifer Lopez, Beyonce and soccer star David Beckham that will only run in markets outside the U.S., the company said.

The noir-ish, two-minute spot is set in Hong Kong and opens inside a dojo, a place where martial arts are studied and practiced, and shows two masked, leather-clad figures practicing their fighting moves. The two peel off their masks revealing that they are the two female singers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in