Pepsi Gets a Latino 'Movement'

Dieste, Harmel & Partners’ new Pepsi-Cola television spot tempts Hispanic consumers with a new tagline and an appearance by Colombian recording artist Shakira.

“Movimiento Pepsi” (“The Pepsi Movement”) is the 30-second spot’s tagline. Previous Pepsi ads running in the Hispanic media have included the phrase, “Pepsi Goza el Sabor,” the Spanish version of the general-market tagline, “The Joy of Pepsi.”