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In the wake of PepsiCo’s shareholder’s approval of the Quaker Oats acquisition last week, Pepsi announced it will unload the underperforming All Sport beverage on the Monarch Company (Atlanta), pending approval from the Federal Trade Commission.
Quaker-owned Gatorade–the main draw of the Quaker deal–has an 86% share of America’s $1.7 billion sports drinks market.
In related news, No. 1 Coke bottler Coca-Cola Enterprises is acquiring No. 3 bottler Herb Coca-Cola for $1.4 billion. This gives CCE 80% of Coke’s volume.
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