Pepsi And Yahoo! Launch Online Promo

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Pepsistuff.com, an integrated promotional program for Pepsi, relaunched on Monday. The online and offline program allows consumers to earn points redeemable for music downloads, online gaming subscriptions, product discounts and other digital rewards.

The Dallas outpost of Tribal DDB developed 200 of the “digital rewards” for the program, which included branded interactive games, digital toys, screensavers desktop images and animated shorts.

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