The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.
In recent years, PepsiCo Inc. has been busy touting the its healthier offerings, but the healthier image has come at the expense of the company's flagship product, Pepsi-Cola. Last year, Pepsi sank to No. 3 in soda sales behind Coke and Diet Coke, a “huge embarrassment in a cola war that traces its roots to the 19th century,” says The Wall Street Journal.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in