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PentaMark’s first work for Jeep since it picked up the consolidated DaimlerChrysler account focuses on the vehicle’s heritage.
The 30-second spot, “Vintage,” breaks today nationwide through spot buys made for Jeep dealer associations. It was done by essentially the same team that handled Jeep at FCB, led by Bill Morden, who moved to PentaMark to become executive vice president and executive creative director on the Chrysler and Jeep brands. Dick Johnson, formerly top creative at BBDO, continues to head creative for Dodge at PentaMark.
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