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BBDO Worldwide Assembles Management Team
DETROIT–BBDO Worldwide is putting into place a team of executives to lead its new PentaMark subsidiary, set up to oversee BBDO Detroit, Ross Roy Communications and PentaCom, all of which service Chrysler Corp. almost exclusively.
BBDO Detroit, with offices in Southfield, Mich., handles Dodge car and truck advertising and all Dodge dealer association work; its lone non-Chrysler account is Standard Federal. Ross Roy in Bloomfield Hills, Mich., handles a variety of integrated services for all Chrysler brands and their dealers, including direct marketing, merchandising and interactive work.
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