Penelton Rejoins Draft

Draft, Chicago, has hired Lisa Penelton as senior vice president of analytic services. She will report to chief marketing officer Tony Weisman and will focus on integrating data, statistical modeling and economic analysis into the marketing process at Draft. Penelton, 40, returns to the agency after more than a year at GreySTAR, GreyDirect’s Strategic Analytical Resource. Prior to that, she was vice president, director of analytic services at Draft from 1998 to 2002. Penelton has held analytical positions at Ameritech, now SBC Communications, Claritas and a number of academic and social research centers since 1989. She has experience in a variety of different industries including automotive, packaged goods, retail and nonprofit. Penelton received her bachelor’s degree in social science from the University of Illinois at Champaign-Urbana and received a master’s degree in policy analysis from the University of Chicago.